At the beginning of the new year I was looking for a new cell phone so I got online to look at all the phones offered by my provider. There were a couple I really liked because of the features they offered and the way they looked. I have never really looked at ratings or blogs on a specific item before but as I was shopping this caught my eye because the phone I have now as so many issues with the battery, sim card and text messaging. I looked at the comments on the phone I liked most and every comment said the buttons broke in less than six months. I looked at the next phone I really liked and overall people said they really liked the phone and the only problem it had was that it needed to be charged almost every night.
These comments changed my purchasing decision and led me to a greater investment. It is great that I can listen to people who have learned through experience.
This article has a lot of facts about the changing marketplace and the effect of blogging. The concept of citizen journalism for consumers is great because they can give an unbiased opinion on a product. Retailers want to sell their product to the most people for the most money possible and so they never share the negatives features of the item. I am not trying to say consumer blogging is ruining sales in all cases. For example, the second phone I looked at had great reviews and everybody liked it, so it was promoting their phone and more people will probably buy over other options.
Blogs making a bigger impact at the point of purchase, study finds
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