Healthcare Provider Cators to Customers

Humana is a health benefits provider based in Louisville, KY. and has created a marketing campaign that people of this generation will notice and pay attention to. They have turned to video games and facebook to educated and motivate consumers about their well-being.
Good health habits start young and to target facebook users and video gamers is a great way to get a lot of younger peoples attention. Humana has created health-initiative games and a facebook application to battle the bulge.
In a technological-based society, marketing and advertising needs to change. The common television commercials and news paper/magazine ads aren't getting the word out well enough. I really like what Humana has done by looking at their consumers habits and hobbies and then found a way to market their product in an appealing way.

Humana adds games to digital initiative